Without (Ashaya)

Without, a brand under Ashaya, founded in 2020 and headquartered in Pune, Maharashtra, is a new-age material science social enterprise reimagining waste management and poverty alleviation. It specializes in recycling “impossible-to-recycle” multi-layered plastic (MLP) waste, such as chip packets and textile scraps, into high-quality, sustainable materials and products like the world’s first recycled sunglasses made from chip packets. These sunglasses, featured on Shark Tank India, Business Insider, and History TV, are polarized with 100% UV400 protection, durable, and include a QR code tracing their impact story, from waste source to former waste-pickers’ livelihoods. Without also produces ethical bottles, signages, and merchandise for hospitality and other sectors, ensuring supply-chain transparency. By ethically sourcing waste from local waste-picker collectives at premium rates, the company empowers marginalized communities, providing dignified employment. With a patented technology and a team including former waste-pickers, scientists, and designers, Without processes MLP waste into traceable, eco-friendly products, contributing to a circular economy.