Syska Group ventures into smart wearables, launches Smart Watch in India
Published by : Industrial Automation
The new Smartwatch from the Syska stable will help in keeping track of ones health and fitness routine at home
Mumbai, 30th July, 2020 – Syska Group, the leading FMEG brand in India today announced its venture into the Smart Wearable segment with the introduction of the sleek and cool SW100 Smart Watch. The launch of this latest product from the Syska stable is a momentous one, given that the company now brings its innovation and technology prowess to an all-new industry segment. In the new normal COVID-19 scenario, maintaining good health is crucial for one’s physical and mental well-being. The new Syska Smart Watch will enable users to prioritise their health and allow them to track their fitness regimen while working out at home.
There is an increasing demand for fitness related devices in Indian market, with the smart wearable category seeing rapid growth. India's wearables market continues to see strong growth, registering 168.3% on-year growth in 2019 shipping a total of 14.9 million units of wearable devices. Smartwatches continued to lead the watch category with 61.1% share in 2019 and grew 53.6% from the previous year. The demand for wearable technology will further rise in the coming years owing to the increasing inclination toward fitness and healthcare. Syska has always been at the forefront of launching new and innovative products that cater to the evolving customer needs. The company has entered the smart wearable category at the most opportune time when individuals are looking to boost their immunity through workouts and yoga sessions at home.
Syska aims to disrupt the smart wearable market which is fast catching up with consumers jumping onto the fitness bandwagon. Syska’s smart watch has been designed for consumers who are looking for a device that can help them track their entire fitness journey right from tracking their sleep to monitoring their steps, heart rate, track their calorie intake etc on the go in this new normal owing to COVID-19 pandemic. The Syska SW100 Smart Watch comes along with a USB charging cable and a user manual. The product with the MRP of INR 3,999 is launched exclusively on Flipkart and will be available at an attractive offer of INR 2,499 from 30th July.