BI-MU 2020 edition to be 4-day event from October 14-17, 2020
Published by : Industrial Automation
Great success of 2018 edition, BI-MU/Sfortec Industry held at fieramilano Rho, Italy, in October 2018.
The last edition of BI-MU, held in October 2018, closed with the full satisfaction of exhibitors: this is highlighted by the results of the Customer-Satisfaction questionnaires sent to the exhibiting companies by the organisers in the month of December. The questionnaire response rate by the exhibitors was 40%. Sfortec Industry is the concurrent exhibition for technical subcontracting and industrial services for the industry
BI-MU is the exhibition of reference for the machine tool, robot and automation sector, as no other is in Italy: the participation of the enterprises perfectly mirrors the segmentation of the sector. Indeed, considering the number of employees, a large part of the exhibiting companies at 31.BI-MU are SMEs, making up 63% of the total. Big-sized enterprises are less numerous (26%); those with over 250 employees represent 11% of the total. All technologies are well represented. The part covered by cutting machines is preeminent, but there is also a wide overview of metal forming technologies, components, additive technologies, metrology, software and tooling.
More than 80% of the exhibitors at 31.BI-MU said that they were satisfied with the exhibition; a half of the exhibitors gave a very positive evaluation. One third of the respondents considered this edition better than the previous one (2016). Around 65,000 visits were registered at the turnstiles. The quality of visitors is related to their typology: visitors are considered interesting as they belong to user sectors and have such a profile that they can influence purchasing decisions or directly define investments: 85% of the visitors are involved in purchasing decisions.
However, the most significant change regarding the 2020 edition of the biennial machine tool exhibition is its duration: 32.BI-MU will be concentrated in 4 days, starting on Wednesday and, as usual, closing on Saturday, which has always been the day with the highest turnout of visitors.
The choice of the organisers to reduce the exhibition event to four days meets the requests expressed by the exhibitors over the last years (over 87% of the questionnaire respondents of the last edition of BI-MU consider a 4-day event as more appropriate). The exhibition will be concentrated as much as possible to allow a more efficient organisation of their participation.