Manager - Marketing
Customer engagement:
Increase No. of loyalty program members
Plan the marketing Campaign Effectiveness
via presence scores
Monitor Social media presence scores
Consumer Insights Management efficiency (Eg: quality of Consumer Panel Forum findings report/ Consumer research & analysis Reports)
Understand, Define & Continuously track evolving consumer needs:
Define & track the targeted customer in terms of demographic & psychographic profile
Understand triggers influencing buying, buying process and shopping behaviour
Implement efficiently within Marketing Budget:
Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
Build Marketing Plans and Budget for executing on agreed objectives
Innovate in marketing execution to build marketing cost efficiencies
Develop Relationships with agency partners to build & execute Communication & Marketing plans:
Finalize selection of agency partners for execution of Marketing Plans
Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria
Execute on communication and marketing plans ensuring that a consistent 360-degree approach through all consumer touch points is in line with the Brandâ??s Point of View
Ensure efficient Media Planning & Buying
Build communication plan for the CRM program
Efficiency in marketing processes:
Agency Management
Media plan effectiveness wrt reach and frequency
Monitor competitive brand marketing activities:
Track market research data
Gather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan
Required Candidate profile
MBA
Address: Plot No. 1 & 1- A/1, MIDC Taloja, Taluka Panvel, Navi Mumbai, Maharashtra 410208
Phone: 022 6760 3000
Email: [email protected]