Celebrating Success
As the year draws to an end, one of the biggest gains of 2022 is the rebounding of the trade fairs industry.Dr M ArokiaswamyWhile the Covid pandemic that broke out in early 2020 impacted the entire world and all spheres of business, it was the events industry that took the biggest hit. An industry estimate shows a contraction of 68% in the global exhibition industry in 2020, leading to a grand total of $330 billion in lost trade amongst attending exhibitors. After the initial shock, organisers used technology to first organise digital events, and as the pandemic started showing signs of waning, hybrid events were also held with mixed success. The same survey also indicate...
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