USA will have focus on Grid scale products while Canada will majorly focus on C&I and Grid scale products.

Hyderabad, May 16, 2025 – PURE, a pioneer in battery technology and power electronics, and a leading brand in energy storage products in India, has announced a strategic partnership with Charge Power Inc., a Canadian corporation, whose founders have been active in the energy storage industry since 2013 across North America.

This collaboration facilitates PURE's entry into the Canada and the United States of America energy storage market with its comprehensive suite of products in residential, commercial and grid scale applications.

The partnership will introduce PURE's advanced energy storage product line to consumers in Canada and the United States through a co-branding arrangement.

PuREPower products are engineered using high energy density li-ion batteries, 5th generation power electronics, and an intelligent Cloud & Predictive AI platform. This combination enables seamless remote monitoring, near-100% uptime, and minimized disruptions for customers. A core element of PuREPower's reliability is its comprehensive, multi-level thermal management system. This system incorporates nano-PCM (phase change material) cooling at the cell level and liquid cooling at the pack and rack levels, ensuring efficient heat dissipation, extended lifespan, superior round-trip efficiencies, and world-class safety.

Dr Nishanth Dongari, Founder & Managing Director of PURE, stated, "PuREPower is the result of eight years of dedicated effort and multiple products installed across residential, commercial and large industries. We have harnessed our deep expertise in battery technology and power electronics, combined with our robust manufacturing facilities, and we are confident that our innovative, durable, and reliable energy storage products will be widely accepted in the US and Canada markets. We are pleased to partner with Charge Power, whose team brings experience in delivering over 4 GWh projects across North America along with deep EPC, marketing and sales expertise. By leveraging our respective strengths and capabilities, we are confident in making a significant impact in these markets in the months to come. We also see these markets as a key part of our global expansion strategy."

Mr Ravi Pinnelli, Managing Director of Charge Power Inc., stated, "We are excited to partner with PURE, whose advanced battery technologies and proprietary platforms align seamlessly with our mission to deliver high-performance, resilient energy storage solutions. Their robust manufacturing capabilities complement Charge Power's proven expertise in EPC, system integration, and lifecycle management. With our deep project experience, trusted client relationships, and established presence across North America, combined with PuREPower's field-proven product line, this partnership is uniquely positioned to deliver exceptional value to residential, commercial, and grid-scale customers."

The US energy storage market is experiencing substantial growth and is projected to reach USD 70.7 billion by 2033, exhibiting a CAGR of 13.9%. The Canadian market is also expected to grow significantly, reaching USD 18.38 billion by 2030, with a CAGR of 15.8%. This increasing demand for energy storage products across residential, commercial, and grid applications in both markets is largely driven by the growing integration of renewable energy sources, such as solar and wind power.

PURE will retain all intellectual property rights related to its energy storage products to protect its proprietary technologies as the company expands its market penetration into other regions globally.