360 degree Virtual Display Centres – A new B2B Marketing Solution
Published by : Industrial Automation
Showcase products, share information & build relationships in the physically distanced world.
September 2020 – Marketing and customer engagement plans have also been among those disrupted by the Coronavirus. Meeting physically at trade shows, events or even customer visits have suddenly become unfavourable. And with the pandemic far from over, marketers need to pivot towards new solutions to continue presenting their products and solutions to customers.
VirtuLab is making this possible by introducing 360º Virtual Display Centres for the B2B interactions. The solutions are fully customisable and suited for multiple variations such as virtual showrooms, virtual experience centre, virtual demo-room or even a stand-alone virtual exhibition booth.
“Marketing and brand building is also undergoing a digital transformation,” says Rohit Saraogi, CEO of VirtuLab. “Our cutting edge solution creates highly immersive virtual spaces for product display, information distribution and live interaction. With 3d replicas of products, virtual assistants, downloadable information and one click live interaction, we are focusing on a close simulation of the real world experience. This new dimension is a highly immersive user experience and goes well beyond standard websites and online catalogs which are static and information oriented”
The VirtuLab solutions are browser based and do not require installation of any apps or additional software. The digital spaces created by VirtuLab can be hosted on any website and are supported across all devices like laptop, PC, tablet and mobile phone. This makes it extremely visitor friendly as one can enter the virtual space at their own convenience of time and location.
The team at VirtuLab takes care of designing, programming and setting up the virtual environment for the organisation. The organization have to only provide details of the products and staff their virtual space with chat agents to attend to the visitors.
From the visitor point of view, VirtuLab creates an extremely engaging and memorable experience. The visitor can navigate through the display space, analyse products, collect information and interact with the brand – all under his own control.
Within weeks of its launch, VirtuLab is already working on several assignments for exporters and manufacturers. VirtuLab has also simulated examples for different applications like engineering products, machine manufacturers & theme based pavilions.
“Covid has stayed long enough with us to bring sustained changes in behavior. People will travel more selectively and digital adoption has reached unprecedented levels” remarks Rohit Saraogi. “B2B interactions will see a greater shift towards virtually evaluating buying options, interacting online & settling preferences through the virtual world. VirtuLab empowers Brands to showcase their products, tell their story and be present for customers at a click. All these through a captivating and unforgettable virtual experience! ”
Watch the demo video: https://youtu.be/jpJEzyK43Wk