Velodyne Lidar advances Driver Safety with new products at CES 2020
Small form factor, high performance make Velodyne Lidar ideal choice for ADAS to protect pedestrians, assist drivers and save lives.
San Jose, US, January 2020: Velodyne Lidar Inc., will introduce and demonstrate its groundbreaking new lidar sensor technology at CES 2020 in the Las Vegas Convention Center North Hall – booth #7520. Velodyne will highlight its lidar technology that enables high-level Advanced Driver Assistance Systems (ADAS) for safe navigation and collision avoidance, all within compact form factors.
Velodyne will host an in-booth press conference to announce a breakthrough lidar sensor that sets a new industry benchmark for size, versatility and affordability, exciting new ADAS software, partnerships and customer relationships on Tuesday, January 7, at 11:00 a.m. PST.
Velodyne will demonstrate how its lidar sensors and Vella™ software can be applied to create powerful ADAS solutions with improved safety, including pedestrian and bicyclist avoidance, lane keeping assist, automatic braking and more. Employing lidar, along with a few inexpensive cameras for redundancy, is a revolutionary approach to safety, allowing vehicles to detect and avoid objects in a range of environmental conditions and roadway settings. To achieve safe deployment of autonomous technology, most leaders agree redundant systems with both lidar and cameras are a must.
"Automakers can greatly improve the effectiveness and efficiency of driver-assist and safety features by employing Velodyne hardware and software in their ADAS solutions,” said Anand Gopalan, Chief Technology Officer, Velodyne Lidar. “CES attendees will be able to learn how Velodyne sensors can be seamlessly integrated within consumer vehicles, and how greater safety can be achieved on the roadway by using our solutions. They will also see how Velodyne continues to raise the bar with innovative technologies for lidar-based driver safety".
At CES, Velodyne will present its proposed Five Diamonds rating system to clarify and standardise terminology for ADAS features. The system aims to encourage transparency in the marketplace and promote the maximum positive effect of ADAS technologies. Velodyne is working with automotive safety organizations, in collaboration with SAE International, to foster an industry dialogue to refine and advance the system with the goal of improving driver and pedestrian safety.
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