Addressing Privacy Concerns in AI Era
Published on : Thursday 07-03-2024
Privacy and ethical considerations are important in the age of AI to safeguard one’s privacy, says Benedicta Chettiar.
It is no surprise that Artificial Intelligence (AI) has the potential to boost a company’s innovation drive and economic growth. However, there is also a dark side to this technology. Among the challenges, individuals’ privacy is a critical concern.
Recently, when the fashion world landed on the stage of New York Fashion Week (NYFW) in New York City, there were talks around the privacy concern led by AI.
A New York City-based model, founder and executive director of the Model Alliance, Sara Ziff, said, “When your body is your business, having your image manipulated or sold off without your permission is a violation of your rights”.
The use of AI: Benefits and concerns
Artificial intelligence is being used in almost every industry across various business domains. It presents a myriad of benefits to business leaders in terms of efficiency and productivity, analysis and monitoring, and more. Despite various significant advantages, a range of concerns are associated with this modern-age technology.
Privacy is one of the concerns of AI that has become a red-hot topic across businesses. As personal data collection and evaluation continue to increase, privacy concerns will become more important.
“As artificial intelligence evolves, it further increases the involvement of personal information, thus proliferating the cases of data breaches. Generative AI can be misused to create fake profiles or manipulate images. Like all other AI technologies, it also relies on data. Cybercrimes affect the security of 80% of businesses across the world, and we understand that personal data in the wrong hands can have monstrous outcomes. We need to take active measures to safeguard the privacy of our customers' information with authentication using data platforms,” notes Harsha Solanki, VP General Manager ASIA (India, APAC & Eurasia), Infobip.
Understanding key terms in AI for privacy concerns
There are many languages surrounding AI that can quickly get complicated. To better understand AI privacy concerns, let us discuss some fundamental terms.
Generative AI: It refers to AI systems that can produce new content, including text, images, and videos, after learning from a dataset. Generative AI is used for creating art and music, designing new products, simulating real-world scenarios, and more.
Natural Language Processing (NLP): This AI technology emphasises the interaction between computers and humans through natural language. It is used to read, extract, understand, and make sense of human languages in a valuable way.
Data Mining: It refers to the process of deriving valuable patterns and knowledge from large datasets. Data mining is used by businesses for customer data analysis, market research, and effective marketing strategies.
AI and privacy: Deciphering privacy concerns
AI systems leverage vast amount of data to train their algorithms and enhance performance. Such data can include individuals’ personal information like names, financial information, and other sensitive information such as medical records and social security numbers. The collection and processing of this data can create concerns about how it is being utilised and who has access to it.
AI can potentially manipulate an individual's privacy in several ways without their explicit consent, which are as follows:
Data Collection and Analysis
Predictive Analytics
Personalised Advertising
Surveillance and Monitoring
Biometric Data Collection
Algorithmic Bias and Discrimination, and
Data Breaches and Security Risks.
How to deal with AI privacy concerns
Privacy and ethical considerations are important in the age of AI to safeguard one’s privacy. Organisations must prioritise ethical considerations in their AI systems' design and implementation. Some other strategic solutions include transparency and accountability, user consent and control, regulatory compliance, and education and awareness.
For more insights on automation, visit https://www.industrialautomationindia.in/
Benedicta Chettiar is Director, IED Communications and Manager, Strategic Developments, Industrial Automation. Besides these roles, Beni, as she is known, is also actively managing the affairs of Jyothi Process, a state-of-the-art printing press.
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