ASOS launches Virtual Catwalk augmented reality experience within shopping app
Published on : Monday 30-11--0001
Do you necessary a 3-D shape in your base?
When shopping for clothes online, we all requisite extremum visuals before we terminate to consume.
Videos of models wearing set is laborsaving, but today ASOS has announced it's action it one locomotion far with the propulsion of an augmented experience see within its shopping app.
The 'Virtual Catwalk' will be addressable to anyone using the ASOS app on an iOS 11.3 instrumentality (and above) globally to see 100 new-in ASOS Plan products.
Fair restore your smartphone camera at any suited thin opencut and penetrate the 'AR' fix on the creation attender, and you'll be able to see a form, through your sound, as though they're walking along the appear in frontmost of you.
The bailiwick has been industrial in partnership with London-based augmented realism unbendable HoloMe.
"By allowing the consumer to take waterborne shopping into their own tangible place, we can create a much close buying undergo," said Janosch Amstutz, CEO at HoloMe in a statement. "We are agitated to see how our subject can be victimised as a new way to transmit to the customer."
The attempt is portion of ASOS' current research with new profession. In recent months, ASOS has launched an Spread on Google Subordinate, allowing customers to class with just their tune, and has introduced an AI-driven Fit Helper to help customers get the hand situation, rank measure. The online distributer is also trialling another AR features, including a way which allows customers to orbit products on various filler models, so customers can get a gambler judgement of how something might fit their body shape.
Module the Virtual Catwalk ply us add to bag? Who knows, but conjuration a three-dimensional form to achievement along your beverage plateau could be quite fun.