Shalini has played a significant role in driving Atlas Copco's brand narrative in India over the years.

Pune, November 11, 2024: Atlas Copco Group, a leader in compressors, vacuum solutions, generators, pumps, power tools, and assembly systems, is pleased to announce the appointment of Shalini Sharma as the new General Manager for its Brand Studio in India. Shalini is the first Indian woman to be appointed as a General Manager within the company, marking a significant milestone in Atlas Copco's commitment to fostering diversity and leadership.

Having been with the company since 2010, Shalini brings a deep understanding of Atlas Copco's values, culture, and market dynamics, along with over two decades of experience in brand management, communications, and digital marketing strategy.

Shalini has played a significant role in driving Atlas Copco's brand narrative in India over the years. Her leadership at the Brand Studio will focus on reinforcing Atlas Copco's commitment to innovation, sustainability, and customer-centric solutions, ensuring that the brand remains a market leader in the industrial sector.

Frans Van Niekerk, Managing Director of Atlas Copco India, expressed his enthusiasm for the appointment, stating, "We are delighted to see Shalini step into this crucial role. Her extensive experience and deep understanding of our brand make her the perfect leader to guide our communication efforts. As we continue to innovate and expand our footprint in India, Shalini's leadership will be instrumental in aligning our brand with the evolving needs of our customers and stakeholders."

As the new General Manager of the Brand Studio, Shalini will oversee all aspects of brand strategy, creative direction, and digital communications. Her mandate includes enhancing the brand's visibility, ensuring consistent messaging across all channels, and fostering stronger connections with customers, partners, and the broader community.

Shalini Sharma shared her thoughts on the new role, saying, "Having been a part of the Atlas Copco family for over a decade, I am honoured to take on this new challenge. My journey here has been deeply rewarding, and I am excited to build on our strong foundation by crafting compelling brand stories that resonate with our diverse audiences in India. I look forward to collaborating with our talented teams to drive meaningful engagement and to position Atlas Copco as a trusted partner in sustainable industrial solutions."

Atlas Copco's Brand Studio in India has been a key player in shaping the company's identity and outreach globally. With Shalini at the helm, Brand Studio is poised to further enhance its support to the group and continue its legacy of delivering innovative, creative, and sustainable communication solutions to its customers. 

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