FPT Industrial partners with Green Pea – the first green retail park in the world
Published on : Saturday 05-12-2020
Green Pea was born from an idea of Oscar Farinetti and is entirely built of recycled and recyclable materials.
December 2020 – Leading energy transition towards an increasingly sustainable transport model not only requires expertise and state-of-the-art technology, but also practical and accessible solutions that demonstrate that an environmentally conscious way of living and consuming is achievable in the present and not just a vision for the future.
These are the reasons that led FPT Industrial to become a partner of Green Pea – the first Green Retail Park in the world – whose inauguration is scheduled on 8th December in Turin, next to Eataly in the Lingotto area.
Green Pea was born from an idea of Oscar Farinetti and is entirely built of recycled and recyclable materials, according to the philosophy of second life, as well as being completely dismantlable. The place is dedicated to the theme of "Respect" and to a new way of consuming, offering high-quality sustainable products and services on 15,000 sqm spread over five floors, mainly Made in Italy, but with low or no environmental impact. 66 shops, a museum, three restaurants, a swimming pool, a spa, and a Club dedicated to creative idleness are there for visitors to enjoy. In addition to its commercial aspect, Green Pea offers experiences, events, and all the services necessary and available to live Green.
FPT Industrial has a large exhibition area inside the Green Pea Discovery Museum, which the brand has interpreted as an educational area where the public can be brought closer to the themes of technology, sustainable mobility, and the scenarios of a city of the future. The Cursor X - a concept of the engine of the future designed for Planet Earth – will be put on display, scenically suspended from the ceiling like a real art installation and surrounded by four screens that tell of its genesis, particularities, and uses.
“Green Pea always has an eye turned to the best traditions of the past when we knew how to live in harmony with nature, but also to the future, because new technologies will increasingly help us respect the environment," adds Francesco Farinetti, CEO of Green Pea. "This is why we have chosen FPT Industrial to present the engine of the future in the Green Pea Discovery Museum. It is a true jewel of the powertrain sector, which aims to reduce fuel consumption and eliminate CO2 emissions. FPT Industrial has made sustainability an essential core value as well as a cornerstone of its entrepreneurial success, and here in this space we have come together to build something truly innovative and unique within Green Pea.”