Justin Baird named Head of Technology at Imagination, Asia pacific
Published on : Thursday 14-11-2019
Baird brings 20 years’ experience to the role. In addition to his time at Accenture, he has worked for Hanson Robotics, where he led creative robotic performances.
Experience agency Imagination has appointed Justin Baird as its head of technology for Asia Pacific (APAC) region. Baird is the former managing director of R&D, technology and innovation at Accenture, and is expected to bring his knowledge and experience to strengthen the technological and creative offerings at Imagination.
Commenting on the development, Antony Gowthorp, managing director of Imagination, said, “Our vision is to be the region’s leading technology-enabled experience agency. With the pace and adoption of technology in marketing, we see a unique opportunity to further enhance experiences for our clients and their audiences.”
Baird brings 20 years’ experience to the role. In addition to his time at Accenture, he has worked for Hanson Robotics, where he led creative robotic performances. He also previously served as an Innovationist at Google, where he delivered the launch of YouTube portals across APAC, patented Google Underwater Street View, and supported numerous consumer product releases. Additionally, Baird was a founding member of the Google Creative Council.
“Baird’s diverse background anchored in solving the impossible through technology solutions is just what we need,” Gowthorp added.
About his appointment, Baird commented, “In Australia and across APAC, there are significant opportunities to merge experience design and technology in both the physical and digital worlds. This requires special consideration, but also a unique approach with highly specialised skills, which Imagination is uniquely positioned to deliver.”